The years and number of businesses I have worked on, make me the nimble, problem-solving, multi-hatted person I am today. I have managed projects and people across platforms, from strategy to production, and anything in between. I've worked on digital transformation projects sitting with CEOs, with entrepreneurs to launch their local business and gotten my hands dirty digging through data. 

 

I developed & implemented the first global social media listening strategy for Electronic Arts (EA), leveraging insights to drive key brand marketing, but also helping PR, product development and customer support . I managed product launch campaigns for Nespresso, as well as sustainability branding for their flagship stores. I've worked alongside luxury cosmetics teams on their internal comms, and managed digital strategy development to engage, including leading the research to feed it. 

 

From print, packaging to photo shoots and film, including all things digital, I've worked with most production methods including Overlap Reality (O/R). Some partners I've worked with over the years include 2CV, Blicx, Global Web Index, Value Engineers, Mediacom, Hogarth and Brandwatch. 

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I'm your T-Marketer- with a broad experience across the marketing spectrum, and some pretty hands-on deep knowledge around data-driven strategy.

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Oh! And I'm also a mum, who loves travel, nature, hiking, skiing and last but not least: food.